Apple is a tech giant renowned for products like the iPhone, iPad, and Mac—devices that have transformed how people communicate, consume media, and interact with technology.
Hours of research by our editors, distilled into minutes of clarity.
Shifting the focus of personal computing from businesses to everyday consumers, Apple found early success with the Apple II, which sold 6 million units, and the Macintosh, which featured a user-friendly graphical interface.
The band created their own record label, Apple Core, after their manager died in 1967, while the technology company chose the name "Apple" to appear before the video game company Atari in directories. Subsequent lawsuits were not settled until 2007.
An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.
As a leader, Jobs was both admired and resented for his unwavering commitment to his vision, which led him to push his colleagues beyond their limits. Jobs once told a rival computer executive that he'd make a product so good, they'd buy one for their kid.
The Apple music player entered listeners' pockets in 2001 and underwent several hardware redesigns alongside the release of sister products, including the iPod Mini, Shuffle, Photo, and Nano. In 2022, Apple discontinued all iPod iterations in favor of the iPhone.
Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple’s board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.
Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.
Before the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity.
A graphical user interface that utilized windows, icons, and pull-down menus, rather than text-based commands, contributed to the device's success after its January 1984 launch. Its original sound system—capable of playing four voices—was developed after non-technical staff suggested the machine should play music.
In the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel.
Since our ancient human relatives began using stone tools to perform tasks, humans have harnessed scientific knowledge and new technologies to expand the boundaries of our understanding of the natural world. From quantum computing and microplastics to artificial intelligence and memory, explore these topics and more with our concise yet informative overviews and expert-curated resources.